Bridal shop or Outlet?

Yes, we've heard the rumours too.  Bridal shops are super expensive, the staff are really stuck up and they pressure you into buying a dress

when you're not ready. Outlets are far better, right?  We'll, here's our take on those outlets and how we compare..

Claim                                                                                                             Reality


“As the UK’s largest and most affordable bridal retailer,                                                 Probably the biggest chain of stores all over the UK, but there are plenty of

we sell all of our dresses for under £599” – (Source – WED2B website)                        bridal shops with enormous ranges.  Not all gowns sold are under £599 and

                                                                                                                                                 lots of bridal shops carry gowns in that price bracket anyway.



“Unlike a traditional boutique, you can visit us at a time that suits you and                 You can visit a traditional boutique at a time that suits you, appointments are

there’s no time limit – take as long as you like, relax and have fun!” –                          not required everywhere, and we have no time limit either.  However, in WED2B

(Source – WED2B website)                                                                                                   you can only try 4 dresses, you then have to go to the back of the queue to try                                                                                                                                                     another 4 and so on, with us we don’t make you pick only 4.



“We’re passionate about our business and our core principals of quality,                    WED2B is owned by Jenny and Todd Cassidy who used to own a bridal label

choice and service” – (Source – WED2B website)                                                             called Catherine Jane.  They went bust without warning in 2008 and left brides                                                                                                                                                    all over the country with no dress and walked away from it (we know, we were                                                                                                                                                      one of the shops they let down and we had brides who did not receive their                                                                                                                                                          dress).  They then tried to sell off their remaining stock off the rail from their                                                                                                                                                          own premises and WED2B was born from that idea.  Whilst this can happen                                                                                                                                                          anywhere, walking away from brides who have placed an order does not                                                                                                                                                              demonstrate passion and service in our eyes.



“Hundreds of dresses in each store” – (Source – WED2B website)                                 True, but only 1 rail in your size. 



“No lengthy wait for your gown being made and wondering whether your                  Your dress WILL be ready in time – when you order from a bridal shop you are

dress will be ready in time!” - (Source –                               protected by UK consumer law.  Bridal shops are legally obliged to provide you                                                                                                                                                  with your dress, otherwise you get your money back.  It’s the law.



“Being given space to browse without pushy assistants pressuring you to buy” -  You are given space in normal bridal shops.  However, you can find a pushy

 (Source - Bridalfactory                                                                                 assistant anywhere, in any shop, including Bridal Factory Outlets Newcastle.



“Able to try your dress on in your size” – (Source –             True, but also true of bridal shops.  What the outlets don’t mention is that by                                                                                                                                                          ALWAYS trying your dress in your size means that you take home the dress                                                                                                                                                          that other brides have tried on.  That includes their make up, their fake tan, rips                                                                                                                                                    and tears that they have caused, and Bridal factory outlets do not repair the                                                                                                                                                          dress or clean it for you.  In fact, their terms and conditions state –


                                                                                                                                                 “Our gowns are priced accordingly to fit in with our ethos of a discount                                                                                                                                                                       factory outlet. Whilst we endeavour to ensure all of our gowns are in tip top                                                                                                                                                             condition some of the dresses may have slight damage or minor marks, in                                                                                                                                                                 the main these are usually repairable. Please note that you the customer                                                                                                                                                                   are responsible for checking the dress and being satisfied with it prior to                                                                                                                                                                     purchasing.”


                                                                                                                                                 What this means is that when other brides have marked and snagged your                                                                                                                                                            dress, it is YOUR responsibility to sort it out. 


                                                                                                                                                          “If in any circumstance your purchase needs dry cleaning, please seek the                                                                                                                                                                 advice of a reputable and professional dry cleaning service.  The wedding                                                                                                                                                                 dress and prom dress factory outlets cannot be held responsible should                                                                                                                                                                     any problems occur with these services and you use them at your own risk”.


                                                                                                                                                 What this means is that if your dress (because it’s an ex sample from                                                                                                                                                                      somewhere or has been tried on by dozens of other girls) needs cleaning,                                                                                                                                                            you’re on your own. 


                                                                                                                                                 Buying a dress off the rail at Truly Madly Deeply means that it is cleaned before                                                                                                                                                    leaving and any minor flaws are repaired at our cost.  We are THAT proud of                                                                                                                                                          our gowns, we won’t let them leave until we’re happy with them.



“Being treated well no matter what your budget.  Weekend openings.”                        You are treated the same in a bridal shop as you would be in an outlet.  Your (Source –                                                                                  budget is irrelevant.  Bridal shops are open at weekends and evenings.



“The majority of our dresses are the result of a cancelled order, or a supplier             Most outlets source their dresses in 2 different ways.  They are often last

that has excess stock. We have contacts with lots of suppliers too to offer the           season’s gowns or imperfect seconds which by their nature are older styles or

fantastic bargains to you.  We also have our own brand labels being launched.        faulty and quite often have been used for trade shows and worn by models.

We pride ourselves on the gowns we stock and each dress must pass                        They also can take stock from bridal shops closing down but these too will be

inspections and quality control prior to being shown on the shop floor.                        samples tried on repeatedly by other brides and subject to the wear and tear

We obtain our dresses from many different sources. Our wedding gowns                    that entails.   You very rarely buy a “new” gown in an outlet. The “brand labels”

are new and unused. If there are any imperfections with the dresses these                 they mention are produced in factories in China, the same factory which

are priced accordingly.” – (Source FAQs)                              makes copies of gowns that you can buy on Ebay cheaper yourself.


"Our changing rooms are arranged for your comfort and ease and each of our         Outlet stores have rows upon rows of changing rooms (think Top Shop).  So       

large rooms contains a full length mirror". - (Source          you are trying dresses with lots of other brides (and their entourages of 6 or 7                                                                                                                                                      people) looking at you.  Dresses don’t always fit perfectly at the first try on, so                                                                                                                                                      the friends and families of lots of other brides can see you (and every part of                                                                                                                                                        you) in a dress which may or may not fit.  At Truly Madly Deeply we have 1                                                                                                                                                              large changing room, so you’re it.   The only people who see you in the dresses                                                                                                                                                    are the ones you choose to bring with you!


"Staff in bridal shops are skinny, stuck up and look down their noses at you if           Staff in bridal shops are normal women!  We're size 16 here at Truly Madly 

you're not perfect!" - (Source - RUMOURS!)                                                                       Deeply and we're far from perfect!!

Truly Madly Deeply